该广告针对于过度的共享单车”坟场“的社会问题，以千里江山图 A Thousand Miles of Rivers and Mountains”为参考，绘制了一幅“共享新时代”的“千里江山”的场景，反讽疯狂的资本市场投机行为的背后给环境留下的不良影响。
Taking A Thousand Miles of Rivers and Mountains as a reference, the advertisement is aimed at the social problem of the excessive shared bicycle” cemetery”. It draws a scene of”sharing a new era” of”A Thousand Miles of Rivers and Mountains”, ironically satirizing the negative impact on the environment because of the speculation in the capital market.
The new project “A Thousand Miles of Rivers and Mountains” was selected for the 2019 Cannes Advertising Festival. I was responsible for the drawing of scene graphs and the production of promotional videos in the project team.
- Social Background
- Advertising Ideas
“A Thousand Miles of Rivers and Mountains” is one of the representative works of China’s great rivers and mountains in the public’s perception, so we choose this work as a reference to form the new “A Thousand Miles of Rivers and Mountains”by depicting the natural environment covered by shared bicycles, which satirizes the consequences of this crazy investment, and highlights the characteristics of rational investment of the app YouYuZhiTou.
- Process Details
- Renderings & Videos (available in English)
Revision of the bazaar electronic magazine APP
Revision of Bazaar Electronic Magazine APP Interface Design
- Aim of Design
To optimize the visual style of the app, and gradually transform the content of the traditional paper magazine to the content of the electronic platform.
Design of Fashion Travel Wuhan Electronic Journal H5
In response to the company’s needs, I design a H5 on the introduction of Wuhan’s popular culture, and promote Wuhan, which was severely affected by the epidemic, to help its early recovery.
I am mainly responsible for interaction design and animation design
- Interaction design
- Animation design